Corporate Branding Refresh

Corporate Branding Refresh

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ASW Group Managing Director Dominic Lai has just announced the latest refresh of the corporate branding, here’s the summary:

  1. Corporate Branding Refresh
    1. New Purpose Statement
      “To put a smile on our customers’ faces” is the new purpose statement which better explains our existence.
      The brand book, branding banner images are updated .
    2. New DNA
      Innovation becomes the 5th DNA of ASW Group.
      The new Innovation DNA icon, banner images are now added to the pack.
      Here’s the link of full corporate branding update:  https://gpr.aswatson.com/corp_materials/policy/CorporateBranding.zip
    3. New Powerpoint template : https://gpr.aswatson.com/corp_materials/policy/2016_ASW_Powerpoint_Template.ppt
  1. MAKE 2016
    The MAKE visual is available with the theme “Innovation Everywhere” :  https://gpr.aswatson.com/corp_materials/MAKE2016.zip
    We have also incorporated the 175th anniversary logo on the design. You may download the other 175th anniversary visual assets in separate archive in GPR Portal
  2. 175th Anniversary Theme – One More One Less
    ASW tasks ourselves to “Bring more to life” to our customers. At our 175th anniversary, we demonstrate this motto in concrete actions.
    Riding on the “We Bring MORE to Life” corporate brand, we have developed a series of posters themed under “One MORE, One LESS”.
    This reminds us the importance to live our corporate values in daily actions.A set of 16 posters are designed to speak to different stakeholders : From Staff to Customers, from Suppliers to the local community. We hope that this campaign gives the depth & breadth of communications in your anniversary celebration activities.
    https://gpr.aswatson.com/corp_materials/OneMoreOneLess.zip
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