MAKE 2025 - YEAR OF UNITY

We are thrilled to announce the theme of MAKE 2025 is YEAR OF UNITY! Unity refers to a state of being ONE, forming a complete and harmonious whole. It is fuelled by strong sense of belonging, shared purpose and shared identity. Let’s embrace the…

Give a Smile 2024

We are glad to launch a new toolkit of Give a Smile, focusing on Baby Care and Parental & Maternal Supplement categories. BUs can also adopt the template in other categories such as oral care, health & wellness, lip makeup….

Global Volunteer Day 2024

Global Volunteer Day returns! Global Volunteer Day is our hero sustainability campaign to serve our communities. The materials of Global Volunteer Day 2024 can be downloaded here: Global Execution Plan(download) – Guideline on volunteering, theme, key messages, things to do, timeline, submission guidelines, etc…

MAKE 2024 THEME – “YEAR OF KINDNESS”

We are thrilled to announce the theme of MAKE 2024 is YEAR OF KINDNESS! Please download the materials from below links: MAKE 2024 Toolkit (Download) MAKE 2024 Materials (Download All) Click to download specific files: Logo Key Visual Desktop Wallpaper Illustrations Brand Adaptation Examples Zoom…

AS Watson Brand Refresh

We are thrilled to announce the AS Watson Brand Refresh. Please download all assets, guidelines & staff launch pack in this link.

Smile For Good 2023

Smile For Good 2023 is coming! Smile For Good, previous known as Global Volunteer Day, is our hero sustainability campaign to serve our communities. The materials of Smile For Good 2023 can be downloaded here: Global Execution Plan(download) – Guideline on volunteering, theme, key…

New Sustainability Pillars

Together, let’s embrace the 3 New Sustainability Pillars and drive positive changes! Please download the materials from below links: Icons (Download) Icon Guide Update (Download) Introduction (Download) Detailed Explanation (Download) Screensaver (Download) Detailed Explanation Artwork File (Download) eDM Template Artwork…

MAKE 2023 Theme - “Year of Smile”

We are thrilled to announce the theme of MAKE 2023 is YEAR OF SMILE! Please download the materials from below links: MAKE 2023 Toolkit(Download) MAKE 2023 Materials(Download) Logo Key Visual Desktop Wallpaper Illustrations PowerPoint Template Zoom Background Other Applications (Post…

Smile For Good 2022

Smile For Good 2022 is coming! Smile For Good, previous known as Global Volunteer Day, is our hero sustainability campaign to serve our communities. This year, Let’s explore the innovative O+O Volunteering model and share Love & Smile! The materials of Smile…

Give a Smile 2022

We are going to celebrate the 5th Anniversary of Give a Smile and the 40th Anniversary of Operation Smile this year. We are proud to launch the new toolkit of Give a Smile, focusing on category sales-driven donation and point…

MAKE 2022 Theme - “Year of Passion”

We are thrilled to share with you the theme of MAKE 2022 – YEAR OF PASSION. At A.S. Watson, we believe PASSION drives everything we do for our customers, our people, our community and the planet, and makes a difference…

Smile For Good 2021

Smile For Good 2021 is coming! Smile For Good, previous known as Global Volunteer Day, is our hero CSR campaign to serve our communities. This year, Let’s explore the innovative O+O Volunteering model and share Love & Smile! The materials of Smile…

ASW Social Purpose

We’re happy to share with you the key visual of ASW Social Purpose – to put a smile on our customers’ faces! The materials are now available in the following download link: ASW Social Purpose Materials (Download) 1. Key Visual artwork file…

ASW 180th Anniversary Celebration & MAKE 2021 Theme

We are glad to share with you that 2021 marks the 180th Anniversary of A.S. Watson Group! We’re going to celebrate 180 Years of LOVE in this remarkable milestone with our staff, customers and business partners! Toolkit & materials for…

Smile Inside Out

Global Smile Campaign will be relaunched this year, aiming to to foster positivity and arouse the awareness of mental well-being. Let’s Smile Inside-out ! Please click HERE to download the Smile Inside Out Launch Ideas Toolkit. Campaign visual assets are now available and can…

Smile For Good 2020

Smile For Good 2020 is coming! Smile For Good, previous known as Global Volunteer Day, is our hero CSR campaign to serve our communities. In this new day of enhanced safety standards and social distancing, we explore new ways to…

ASW Global Health Survey

A.S. Watson Group has announced the results of the Global Health Survey (Click to view the press release) conducted by WISE. With responses from more than 5,500 customers across 10 markets in Asia and Europe, customers aged 15-60 shared their…

ASW 180th Anniversary corporate PowerPoint template

We are happy to roll out a new version of ASW 180th Anniversary corporate PowerPoint template for colleagues to use! The new template is now available in the following download link:  ASW 180th Anniversary corporate PowerPoint template 1. Group Version  16:9 Template…

MAKE 2020 Theme - “Year of Love”

We’re thrilled to announce the theme of MAKE 2020 will be “Year of Love” ! The MAKE 2020 materials are now available in the following download link: MAKE 2020 Materials (Download) 1) Key Visuals – Official 2) Key Visuals – BUs Adaptation Template…

Smile For Good

Our Global Volunteer Day(GVD) is rebranded to Smile For Good from 2019 onwards, to convey the message of doing good to cheer up yourself and others. Smile For Good would embrace ProjectLOL as theme, sharing Lots of LOVE and Lots…

NEW ProjectLOL LOGO

We are glad to share with you our NEW ProjectLOL Logo! Click here to download the new logo and guideline. Please update the ProjectLOL logo in your internal and external communication platforms, and include the new ProjectLOL logo in the…

ASW 15,000th Store Milestone Celebration

We are glad to share with you that A.S. Watson Group is now preparing for the celebration of our 15,000th store opening! Let’s join hands to share this remarkable milestone with our staff, customers and business partners! The 15,000th store celebration…

MAKE 2019 Theme - “Year of Connection”

We’re thrilled to announce the theme of MAKE 2019 will be “Year of Connection” ! The MAKE 2019 materials are now available in the following download link: Make 2019 Materials (Download) 1) Key Visuals – Official 2) Key Visuals –…

Give a Smile - Global Signature CSR Campaign

We are proud to announce the first group-wide charity partnership with Operation Smile. Operation Smile is an international medical charity which provides free surgeries for children with cleft conditions to make smile possible again. With our purpose to put a…

Global Smile Campaign Re-run 2017

I hope that all of you enjoyed a lot in the Global Smile Campaign in 2014! To create a positive culture of happiness at workplace & echo with our purpose statement “To put smiles on our customers’ faces”, we will…

Global Store Team Awards & Global Sales Operations Summit

To recognise excellence in sales and operations, the Global Store Team Awards (GST) and Global Sales Operations Summit (GSOS) will be held on 6 -10 March 2017. We need marketing team to support by allocating resources to arrange photo and video shooting…

          First of all, a huge thank you to every BU that participate and support the ASW Global Volunteer Day 2015! This year, we’ve received an overwhelming response from different BUs across the globe! Apart from…