Global Health Campaign

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(Updated – 14 Feb 2017)

As the launch of the Global Health Campaign is approaching, we have made available more materials to assist BUs’ preparation.

  • Health Animation
    • Long version (First Video) Editable files (download)
    • *NEW! Short clips (Second batch) English video
  • Social Media Contents Part 1 (Download source file)
      • Keep workout secretly in office
      • Get Active . Be Happy
      • Stretches before you sleep
      • Sitting too much = Bad health habit
  • Social Media Contents Part 2 (Download)
    • World health day positive affirmation post
    • #GetActive Challenge
    • Facebook Mini Wall Game
  • Infographics Toolkit (download)
    • Detailed infographics guideline and artwork file available for local adaptation
    • 2 templates – one for global facts, and another for BU local market findings
  • Key Visuals & Assets (download):
    • Working files with hi-res images of two key visuals which have been sourced for use in ANY market, royalty free
    • Campaign Fonts
    • #GetActive icon
    • Campaign Typography
    • Campaign typography and imagery suggestions
  • ‘Marketing Toolkit (download):
    • With detailed campaign objective, communication strategy, creative guidance etc.
    • We have designed the health campaign in a highly digital-relevant approach, please review your digital marketing plan and resources to make it big in your markets
  • PR Toolkit (download):
    • Group has conducted a Global Health Research via the WISE team gathering insights from customers in our operating markets.
    • The toolkit contains an overview of communications approaches
    • * Template of
      • 1) FULL research report [please contact Kevin Leung@GPR for password]
      • 2) Press release guide
      • 2) Press release template
  • Short Films Toolkit (download):
    • There’s a separate toolkit for 10-sec short films. The production of films is in progress and will be shared with BU for local adaptations.

You may contact Emily Wong (H&B Asia) or Kevin Leung (GPR) if there’s any question concerning the campaign. Thank you.

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